Enhancing real estate development with digital experiences
rethinking real estate development & marketing
Hohe Warte 34 in Döbling, Vienna, is a prestigious property with a breathtaking project known as the 'Garden of Eden' on its 10,000 m2 site. Our team supported this 'smart' paradise from the initial planning phase, resulting in a holistic concept that incorporated positioning, VR planning, and cross-media marketing, elevating planning and experiences for both clients and customers.
fully configurable even before the start of construction
Our motion design experts virtually crafted not only the buildings and apartments but also the park, offering future owners and tenants a vivid preview of their new home even before construction began. These 3D tours proved highly effective as a compelling selling tool for presentations.
Virtual Reality powered real estate planning
During the planning phase, virtual real estate planning provided numerous benefits to builders, architects, planners, and developers. VR rapid prototyping optimized spatial planning for residential units and expedited decision-making processes.
SMART PARADISE SMART HOUSE SMART LIVING
The Garden of Eden app, built for longevity, adapts its functionality as the project progresses. Initially a sales tool, in phase two its ment to transforms into an intelligent remote control with concierge services and smart home functions.
Noblesse oblige THE BOOK OF EDEN
Exclusivity and elegance define the 'Garden of Eden', demanding a special analog presentation with digital elements. 'The Book of Eden', a 140+ page manifesto, serves as a valuable handout, influencing the decision of our exclusive target group.